Skills & Competencies for Sales Training Manager

Sales Training Manager job profile

JOB SUMMARY for Sales Training Manager

Manages a team of trainers that create and deliver sales training programs that support an effective and motivated sales force.

JOB RESPONSIBILITIES for Sales Training Manager

Partners with senior sales managers to assess training needs and develop programs focused on product knowledge and effective sales techniques and that will enable the sales team to maximize revenue potential. Monitors and analyzes sales team performance to evaluate the effectiveness of training and design follow up or ongoing programs as needed. Has strong knowledge and understanding of the organization's products, services, customers, competitors, and sales techniques.

Sales Training Manager SALARY RANGE

BASE 50%
$132,090
TOTAL 50%
$147,847
Job Level
M02
Job Code
SM15000016
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Sales Training Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Training Manager skill and competencie below to view definitions.

13 general skills or competencies (Job family competencies) for Sales Training Manager

1 Job Family Competencies – Sales Training
Proficiency Level -3
Skill definition-Designing, delivering, supporting, assessing, and improving training sessions related to sales techniques to help salesperson grow sales skill.
Level 1 Behaviors
(General Familiarity)
Identifies sales training needs related to proactively increasing sales growth.
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Level 2 Behaviors
(Light Experience)
Performs regular analysis of sales activities to determine employee skills improvement.
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Level 3 Behaviors
(Moderate Experience)
Facilitates sales assessments to address employee strengths and weaknesses.
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Level 4 Behaviors
(Extensive Experience)
Oversees the implementation of new tactics used in sales training to increase the quality of the movement.
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Level 5 Behaviors
(Mastery)
Establishes standard operating procedures for sales training implementation to streamline the overall processes.
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2 Job Family Competencies – Training and Development
Proficiency Level -3
Skill definition-The process of improving the job performance of an individual or group through structured and planned training sessions.
Level 1 Behaviors
(General Familiarity)
Discusses commonly used techniques and methods in the training and development process.
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Level 2 Behaviors
(Light Experience)
Gathers employee behavior and performance data to determine the content of training and development programs.
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Level 3 Behaviors
(Moderate Experience)
Delivers training and development program adjusting to various types of audience.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the performance of training sessions and recommends improvements accordingly.
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Level 5 Behaviors
(Mastery)
Develops metrics system to evaluate the effectiveness and impact of training.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales Training Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Coaching Others
Proficiency Level -3
Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Describes the role and value of a coach.
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Level 2 Behaviors
(Light Experience)
Identifies behaviors that affect job performance.
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Level 3 Behaviors
(Moderate Experience)
Discusses alternative techniques for diagnosing and coaching individuals and teams.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the success of a coaching method and modifies it based on the feedback of others.
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Level 5 Behaviors
(Mastery)
Establishes a process that is beneficial to developing coaches and identifying coaching opportunities.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

Summary of Sales Training Manager skills and competencies

There are 0 hard skills for Sales Training Manager.
13 general skills for Sales Training Manager, Sales Training, Training and Development, Training Management, etc.
12 soft skills for Sales Training Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Training Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.

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